New Premier peddles our winter wonderland

THE Derwent Valley and Central Highlands feature in Tourism Tasmania’s latest winter campaign.

Visitors from across the country are being invited to “refuel their soul this winter with a holiday to Tasmania’’.

Newly appointed Premier and Tourism Minister Jeremy Rockliff said in Tasmania, winter was our best kept secret.

“A time when our island comes alive and we embrace the season like nowhere else,’’ Mr Rockliff said.

The $5.32 million campaign seeks to position Tasmania as a ‘must do’ winter experience, encouraging visitors to experience this for themselves and drive visitation over what is traditionally a quieter period, as well as support the continued recovery of Tasmania’s tourism industry.

“Tasmanian tourism businesses have once again got behind the campaign, developing unique and creative off-season winter experiences around the state.
“They include everything from a winter stay in a forest cabin, to a truffle hunt over frosty fields, a cooking class, stargazing session, forest trail riding or a ceramics lesson.
“For the first time this year, these special winter experiences are listed on a dedicated off-season marketplace booking platform as part of the campaign website, enabling visitors to plan and book their travel directly with operators.’’

The campaign states that “any time of the year is a fine time to visit Tasmania, but the off-season is when things get wild, weird and wonderful.’’

In promoting the Derwent Valley and Central Highlands the marketing team advised “layer up, put on your beanie and suck in the crisp mountain air’’.
“Walking trails here, short, long and often snow cloaked take you past waterfalls, towering trees and alpine tarns. “Back on the country highway, thread you way north into the Central Highlands through the rustic hamlets of Ellendale, Hamilton, Ouse and the art-deco hydroelectric village of Tarraleah.’’

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