The Derwent Valley’s growing popularity is set to get a new tourism attraction.

Noble Ventures, the proponents behind the $500 million community and residential development known as The Mills, has revealed plans to build a five-star Lux Cabin Retreat in the bushland located above its subdivision in New Norfolk.

Noble Ventures Director Daniel Noble said the Retreat would help the Derwent Valley increase its appeal to a new section of visitors.

“With New Norfolk recently named in the top three tourism towns in Australia, the secret about the Derwent Valley’s tourism potential is well and truly out of the bag,” Mr Noble said.

“Whether it’s world-class food and beverages, stunning natural scenery or intriguing history, the Valley has something for everyone – and we’re hoping to develop an accommodation option which attracts visitors with a luxury focus.

“Nestled in the hills above New Norfolk, our Lux Cabin Retreat will complement our hotel planned for closer to town, helping cover a range of accommodation options to appeal to a wide range of visitors.’’

Mr Noble said the cabins would fit into the natural environment and have a strong focus on showcasing the region’s food and beverages.

“The Derwent Valley and surrounding area is blessed with an abundance of natural beauty and quality food and beverage experiences and we’re excited by the prospect of celebrating these and integrating them into the offering to guests,” he said.

“We’re also looking forward to adding to the region’s food with plans to develop and integrate food production on the site of the cabins.”

The Mills master-planned development includes more than 700 homes, with 545 residential and 186 retirement living homes.

The plans for the community precinct include a 100-bed private hospital, a Tasmanian growers and makers commercial co-op precinct, a 100-bed boutique hotel, a childcare centre and a community park.