Export joy at distillery

LAWRENNY Estate Distillery’s success as an exporter has been recognised at the Tasmanian Export Awards.

Lawrenny scooped the award in the Emerging Exporter category, which recognises achievements of a business that has been exporting for less than three years.

General manager and founder of Lawrenny Jensen Farley welcomed the recognition after a year that had “presented many challenges.”

“We had been focussed on developing sales channels across Asia, however with the majority of these markets still experiencing restrictive trading conditions, we reviewed alternate markets,” Mr Farley said.

Working closely with the Chamber of Commerce, Lawrenny were introduced to several international Austrade representatives and distribution partners.

As a result, Lawrenny has entered into an agreement that will see their drinks released into 26 European markets, with a strong path to grow markets across both Europe and Asia.

“Lawrenny has a unique story of provenance, authenticity and quality that we like to share with as many consumers as we can,” Mr Farley said.
“It is a story of Tasmania, the Derwent Valley and Lawrenny Estate. “We are all extremely pleased with the success of our range of gins over the past few years, it has enabled us to introduce our brand to the market as well as establish domestic and international distribution channels.”
“Over the next few years, we will be releasing our unique paddock-to-bottle single malt whisky, where the barley is grown across Lawrenny Estate then incorporated with the waters of the upper River Derwent.”

Other agricultural-based winners included Tasmanian Oyster Co, which picked up the award for Agribusiness, Food and Beverages; Scoot Boot, in the E-Commerce category, Blue Hills Honey in Regional Exporter, Hill Farm Preserves in Small Business and True South Seafood in the Sustainability category.